It’s time to recognize the value of the Internet. As advertising dollars shift away from traditional media, Online Marketing keeps growing at a rapid pace. The Internet is the most cost-effective solution to close the gap between a potential client and the services your company offers.
However, consumers first need to be able to find you on the web. After all, what good is having a website if no one can find it? Worse yet, what if they don’t like what they see when they get there?
Fortune Web Marketing offers a range of services that can help your company succeed online.
Search Engine Optimization (SEO) Strategies
Optimizing your website to achieve better organic (or natural) placement in engines is a complex science. The search engines are constantly evolving, and you must be flexible and willing to evolve with them. Our 3 pronged SEO approach for on-site optimization, content creation and back links will help you achieve organic presence whether you compete globally, nationally or locally.
Pay-Per-Click (PPC) Campaign Management
PPC can be an effective search marketing tool – if done right. Our experienced professionals can develop strategies, manage your campaigns and provide detailed reports for your paid search advertising initiatives. From gaining market share and brand awareness to achieving considerable boosts in revenue, pay-per-click advertising works.
Social Media Marketing & Optimization (SMO)
Knowing how to leverage social media for your business can be confusing, whether you are in a B2B or B2C industry. Let us help you create a presence for your company on the right social channels using our “Three I’s approach” to creating Informative, Insightful & Intuitive content for social channels.
E-mail is the easiest way to continually touch your current customers and reach out to new prospects. From concept and creation of your campaign, to sending, tracking and reporting, our online marketers can create targeted campaigns that are right for your business and your clients.
Analytics & Reporting
Measure everything. That is our philosophy. Online marketing is one of the easiest forms of marketing to measure and the data you collect about your websites, users and marketing campaigns is invaluable. Our comprehensive reports come with explanations of the data, our findings and suggestions about how to improve your strategy moving forward.
Your website is your company’s most important marketing tool. It is the face of your company. It has to be easy for search engines to find and easy for the end user to navigate. You have 5-8 seconds to capture a user’s attention when they land on your site and you must make the most of it. From creative concepts to sophisticated coding techniques, our staff can develop a first class website for your business that users and search engines will love!
Local Internet Marketing
Not only do we get to support the local business community, but we get a chance to take our services right to Main Street and show local business owners how they can achieve more for less by participating in a local, online marketing programs.
Small, medium and large sized businesses alike should be incorporating QR Codes into their marketing pieces.
According to Forrester, videos are 53 times more likely than text pages to appear in top search results. Sites like YouTube stream more than 6 billion videos per month and boast that 20 hours of content are uploaded every minute! Couple those statistics with the fact that users are more likely to convert on a website when they have online video to help them in their decision making process. We create optimized online videos that contain unique messaging and engage your users.
Don’t overlook press releases! They are a great way to increase brand awareness, but are also very effective in achieving top rank for targeted SEO terms. Our talented writers can create and optimize your press release, and even send them out over numerous wires.