How SME’s can prep for Google Algorithm update

How SMEs can prep for Google’s Algorithm update

The tech-giant synonymous with search announced its Page Experience Update last November. The update was scheduled to roll out in May 2021, but the changes started rolling out mid-June, and they expect it to be in full effect by the end of August. Google also says that this new Page Experience signal will be a...
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Google’s Product Reviews Algorithm Update: What SMEs Need to Know

Google’s Product Reviews Algorithm Update: What SMEs Need to Know

Last April, Google announced that it was going to start to reward product reviews that were well-researched, in-depth, and useful for consumers. While this is separate from their regular core updates, it still affects their ranking systems. Quality content is king not just on landing pages and blogs, but also when providing reviews for products....
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What to Make of Google’s Back-to-Back June/July Core Updates: Top Tips for SMEs

What to Make of Google’s Back-to-Back June/July Core Updates: Top Tips for SMEs

Our favorite tech-giant has been busy this summer. Google typically releases one or more algorithm changes per day, historically core updates happen every few months or so. However, the last core update before this back-to-back June & July 2021 Core Update occurred back in December and before that May. Both updates, like all core updates,...
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Google vs Bing SEO: Which is better for SMEs?

Google vs Bing SEO: Bet on Bing, Go for Google, Go for Broke with Both?

Small to mid-sized businesses aren’t in a fair fight when it comes to getting on the first page of Google. So should they hedge their bets on Bing? Or is it possible to come up with an SEO strategy that works for both? In order to answer this we need to explore the differences and...
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The New 3 Dot Icon: Google’s Experimental Mini Knowledge Panel

The New 3 Dot Snapshot: What’s Behind Google Search’s About This Page Feature

What’s the 411 on the 3 Dots?   In Google’s quest to fulfill their EAT principles, the powers that be are testing out an alternative way for searchers to quickly discern whether a website is trustworthy – without having to deep dive on the web. They rolled this additional feature out in Beta at the beginning of February for users...
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E.A.T.: Google’s Favorite Acronym & What You Need to Know

E.A.T.: Google’s Favorite Acronym & What You Need to Know

In 2020, the term “fake news” was thrown around like confetti. While Social Media sites were getting slammed, the masterminds behind Google were coming up with a way to ensure that their search engine is synonymous with the words: ExpertiseAuthorityTrustworthiness In 2021, quality content is not just the king, it is the entire royal family....
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Google Discover: What You Need to Know in 2021

Google Discover: What You Need to Know in 2021

Google is on a quest to change the way we search, and Google Discover is the tip of the proverbial iceberg. Launched back in 2018, with mobile users in mind, Google Discover is an advanced and rebranded version of Google Feed.  Google Discover is the tech giant’s alternative to social media. This mobile app offers recommendations...
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2021 Marketing Trends

2020 was a whirlwind, to put it mildly. Industries that we previously thought were indestructible crumbled while other outliers thrived (video conference companies, anyone?). It’s been 9 months since COVID-19 upended the marketing world as we know it. Now, with stability slowly returning and solid ground under our feet, we can begin planning for the...
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How The Pandemic Changed eCommerce

What The Pandemic Changed In Ecommerce

When the pandemic moved everyone indoors, it moved all of the customers indoors with it. While most physical businesses struggled to survive, many eCommerce markets saw unprecedented booms. As the first year of this pandemic comes to a close and the dust begins to settle, we can catch our breath and begin to review the...
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