Last April, Google announced that it was going to start to reward product reviews that were well-researched, in-depth, and useful for consumers. While this is separate from their regular core updates, it still affects their ranking systems. Quality content is king not just on landing pages and blogs, but also when providing reviews for products....Read More
Our favorite tech-giant has been busy this summer. Google typically releases one or more algorithm changes per day, historically core updates happen every few months or so. However, the last core update before this back-to-back June & July 2021 Core Update occurred back in December and before that May. Both updates, like all core updates,...Read More
Small to mid-sized businesses aren’t in a fair fight when it comes to getting on the first page of Google. So should they hedge their bets on Bing? Or is it possible to come up with an SEO strategy that works for both? In order to answer this we need to explore the differences and...Read More
What’s the 411 on the 3 Dots? In Google’s quest to fulfill their EAT principles, the powers that be are testing out an alternative way for searchers to quickly discern whether a website is trustworthy – without having to deep dive on the web. They rolled this additional feature out in Beta at the beginning of February for users...Read More
Whether you are just getting started on social media, or you’re just in need of a social media refresh, we’ve got you covered! Follow these best practices to ensure your social media is on point. Consistency is key Make sure your profile and cover photos are consistent across all social channels. Not only will this...Read More
