Social Media 101: General Best Practices

Whether you are just getting started on social media, or you’re just in need of a social media refresh, we’ve got you covered! Follow these best practices to ensure your social media is on point.

Consistency is key

Make sure your profile and cover photos are consistent across all social channels. Not only will this be visually appealing, but it will make it easy for your audience to recognize your brand. Using the same logo, cover photo, color scheme and font style will help keep your social media true to your brand.

Social media consistency goes beyond the visuals. Many people don’t realize this, but using a consistent tone in social media messages is very important! Think about this: You are having a casual conversation with your mom over dinner or maybe you’re having a late night phone chat with your best friend. What is one thing that makes these people stand out from the rest? Their voice. Well, this goes for your brand as well! Having your own unique voice, and keeping it consistent across all social media platforms, will help people recognize your brand.

Utilize Those Visuals

We all know that when it comes time to go out to eat, we always look for pictures of what the food looks like, and that is because we base a lot of our decisions on what looks good. When we go out to eat at a restaurant, we are always looking through the menu at the pictures, and a majority of the time, the foods that have images associated are what we tend to order. Visuals are very important, and this goes for social media, too! When you are mindlessly scrolling through Facebook or Instagram, what is going to make that thumb stop moving? I bet you it will be a visually appealing image or an engaging video.

Content that includes images and videos tend to perform better than those with just a simple link. According to Social Media Today, 90% of consumers say video can help them make buying decisions.

Ask Questions and Start Conversations With Your Audience

This may seem obvious, but one of the best ways to generate engagement from your audience is to simply ask questions and spark conversation. Whether it be general questions or customer service related, starting meaningful interactions with your audience will help to get them involved with you and other followers. This will not only make them feel important, but also help them feel that what they have to say means something to your business. According to Ambassador, 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. Not only will you be providing excellent customer service, but it opens up the opportunity for new business!

Generating conversations with your audience will benefit your company in the long run, not only from the increase in engagements. Conversing with your audience in real time also gives you the opportunity to get feedback about your products and services almost immediately, allowing you to adjust your strategy as needed to keep your customers happy. It’s a win, win situation for all!

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