As the PPC world and market conditions are constantly changing, it’s important to stay on top of trends for the upcoming year. Google Ads is rapidly changing with emphasis on AI and machine learning. To help your ads succeed, The Fortune Web PPC team is here with a list of ten PPC trends to utilize...Read More
The tech-giant synonymous with search announced its Page Experience Update last November. The update was scheduled to roll out in May 2021, but the changes started rolling out mid-June, and they expect it to be in full effect by the end of August. Google also says that this new Page Experience signal will be a...Read More
Last April, Google announced that it was going to start to reward product reviews that were well-researched, in-depth, and useful for consumers. While this is separate from their regular core updates, it still affects their ranking systems. Quality content is king not just on landing pages and blogs, but also when providing reviews for products....Read More
Our favorite tech-giant has been busy this summer. Google typically releases one or more algorithm changes per day, historically core updates happen every few months or so. However, the last core update before this back-to-back June & July 2021 Core Update occurred back in December and before that May. Both updates, like all core updates,...Read More
Small to mid-sized businesses aren’t in a fair fight when it comes to getting on the first page of Google. So should they hedge their bets on Bing? Or is it possible to come up with an SEO strategy that works for both? In order to answer this we need to explore the differences and...Read More
What’s the 411 on the 3 Dots? In Google’s quest to fulfill their EAT principles, the powers that be are testing out an alternative way for searchers to quickly discern whether a website is trustworthy – without having to deep dive on the web. They rolled this additional feature out in Beta at the beginning of February for users...Read More
In 2020, the term “fake news” was thrown around like confetti. While Social Media sites were getting slammed, the masterminds behind Google were coming up with a way to ensure that their search engine is synonymous with the words: ExpertiseAuthorityTrustworthiness In 2021, quality content is not just the king, it is the entire royal family....Read More
Google is on a quest to change the way we search, and Google Discover is the tip of the proverbial iceberg. Launched back in 2018, with mobile users in mind, Google Discover is an advanced and rebranded version of Google Feed. Google Discover is the tech giant’s alternative to social media. This mobile app offers recommendations...Read More
2020 was a whirlwind, to put it mildly. Industries that we previously thought were indestructible crumbled while other outliers thrived (video conference companies, anyone?). It’s been 9 months since COVID-19 upended the marketing world as we know it. Now, with stability slowly returning and solid ground under our feet, we can begin planning for the...Read More
When the pandemic moved everyone indoors, it moved all of the customers indoors with it. While most physical businesses struggled to survive, many eCommerce markets saw unprecedented booms. As the first year of this pandemic comes to a close and the dust begins to settle, we can catch our breath and begin to review the...Read More
