Video Marketing Is Essential If truly great marketing is about engaging and connecting people, then video might be the greatest marketing tool we have. Videos bring stories to life, effortlessly tapping into emotions and naturally building trust. As sensory marketing has become all but obsolete in the post-pandemic world, video remains one of the best...Read More
What Is the Difference Between Copy & Content? When it comes to marketing, copy and content are related to each other, but they are not the same thing. They can be used simultaneously but not interchangeably. Confused yet? We know! Even in the marketing world people get mixed up by these two terms. The main...Read More
How To Replace Sensory Marketing On Digital Platforms Marketers and business elites embrace the power of digital marketing for good reason. It’s dynamic, with an endless reach and limitless audience. Until recently, most would have also agreed that there is still a need for in-person sensory marketing. Then COVID-19 arrived on our shores, and overnight,...Read More
Improving Your Website’s Visibility Online The key to having a successful online presence is making sure the right people can find your website. Through the process of search engine optimization (SEO), you can optimize your content to improve your website’s ranking. This increases the chances of it being found in search engines like Google. By...Read More
Whether you are just getting started on social media, or you’re just in need of a social media refresh, we’ve got you covered! Follow these best practices to ensure your social media is on point. Consistency is key Make sure your profile and cover photos are consistent across all social channels. Not only will this...Read More
Last month, Facebook co-founder and CEO Mark Zuckerberg announced that there would be changes to its algorithm to prioritize content from the user’s family, friends, and groups. Zuckerberg explains that “you’ll see less public content like posts from businesses, brands, and media.” As these changes go into effect, business pages could start to see a...Read More
