As the PPC world and market conditions are constantly changing, it’s important to stay on top of trends for the upcoming year. Google Ads is rapidly changing with emphasis on AI and machine learning. To help your ads succeed, The Fortune Web PPC team is here with a list of ten PPC trends to utilize...Read More

The tech-giant synonymous with search announced its Page Experience Update last November. The update was scheduled to roll out in May 2021, but the changes started rolling out mid-June, and they expect it to be in full effect by the end of August. Google also says that this new Page Experience signal will be a...Read More

In 2020, the term “fake news” was thrown around like confetti. While Social Media sites were getting slammed, the masterminds behind Google were coming up with a way to ensure that their search engine is synonymous with the words: ExpertiseAuthorityTrustworthiness In 2021, quality content is not just the king, it is the entire royal family....Read More

Google is on a quest to change the way we search, and Google Discover is the tip of the proverbial iceberg. Launched back in 2018, with mobile users in mind, Google Discover is an advanced and rebranded version of Google Feed.  Google Discover is the tech giant’s alternative to social media. This mobile app offers recommendations...Read More

Improving Your Website’s Visibility Online The key to having a successful online presence is making sure the right people can find your website. Through the process of search engine optimization (SEO), you can optimize your content to improve your website’s ranking. This increases the chances of it being found in search engines like Google. By...Read More