Video Marketing Is Essential
If truly great marketing is about engaging and connecting people, then video might be the greatest marketing tool we have.
Videos bring stories to life, effortlessly tapping into emotions and naturally building trust. As sensory marketing has become all but obsolete in the post-pandemic world, video remains one of the best ways to bridge the gap between you and your customers.
H2: Why Video Marketing? Video marketing is here to stay, and for good reason. It’s estimated that in 2021, people will watch some form of video for 100 minutes every day.
If done well, a 20 second video can bring new visitors to your website and re-engage existing customers. That’s 300 opportunities to connect with clients. But does it work? The numbers speak for themselves. According to a recent Wyzowl report:
- 88% see a positive ROI on video marketing
- 84% of consumers have bought a product based on a video they watch
- 99% of video marketers said they would continue to use video marketing through 2020.
It’s also easy to integrate into an existing marketing plan. If you already have an effective marketing strategy in place, adding video will only compliment the work you’re currently doing.
Social Media & Video
Social media platforms were born to host video marketing, and they know it. With newly emerging formats coming into the market regularly, such as Instagram Reels and Tiktok, now is the time to either get involved or get left behind.
- Video posts get the most engagement on Instagram receiving an average of 150 comments vs. 65 for image posts (less than half)
- A study that reviewed 777 million Facebook posts found that video posts get 59% more engagement than any other type of post and that of the top 500 posts, over 81% were video
- Twitter users watch 2 billion videos per day according to Hootsuite’s statistics
And the list goes on.
Video Marketing Is The New “Face to Face”
These days, trade shows are mostly canceled or poorly attended, in-person meetings are almost non-existent and a friendly handshake is now seen as a threat. How do you continue to connect in a meaningful way with your customer base?
Through video. While we continue to work through a pandemic, video marketing is the closest thing we have to an in-person format, and it should be treated as such.
| Instead of… | Use video to… |
| Buying trade show booths | Showcase exactly how a new product or service works | .
| Trying to bring customers into stores | Connect with customers in their homes where they are safe, comfortable and more likely to buy |
| Creating paper mailers | Send emails directly to your customers |
Many businesses think of themselves as old school, that they don’t need high tech tools like video to promote themselves. We understand! But the truth is, video marketing has been around for a while now, continues to grow and if you don’t use it: you’re leaving money on the table.
If you feel overwhelmed by the prospect of incorporating video (or marketing in general), we can help. Fortune Web Marketing is proud to offer video production and marketing services through our new sister company Photobomb Productions.
To speak to us about your personalized production needs
